 "Secrets to Financial Freedom"
In this Genius Network interview, Joe Polish talks to direct marketing genius Ben D. Suarez about his book "7 Steps to Freedom – How to Escape the American Rat Race".
Order "Secrets to Financial Freedom"
This Genius Network audio interview is available for purchase on compact disc or cassette. The full interview will be mailed to your address, along with a complete transcript and Hot Tips SheetTM for quick access to interview highlights.
About Ben D. Suarez
In 1968, Ben Suarez decided to pursue the "American Dream." Tired of the American Rat Race, he eagerly pursued books and experts in the field of Direct Marketing. His determination and intellect led to his first entrepreneurial venture.
By 1970, Ben Suarez had started a mail order business in his home. He and his family experienced many failures and limited success. Yet he continued to learn from his mistakes and developed improvements in each ensuing promotion. Ben was able to move his fledgling business out of his home in 1972. And by 1973, a series of successful promotions allowed the young company to become completely profitable.
1988 was the banner year, with an extraordinary 100% increase in sales. Another SCI expansion relocated offices to the upscale Belden Village area. This continued sales growth culminated in a new International Headquarters for SCI. The 170,000 square foot office and warehouse building consolidated all divisions in one massive complex. SCI is unique in the Direct Marketing world because all aspects of the product development, creative process, database analysis and media channels are in one building. This allows SCI complete control of a promotion from concept to product fulfillment.
Since 1968, Suarez Corporation Industries has grown from a small family operation into one of Stark County's largest employers. All SCI associates share a powerful entrepreneurial spirit. Every SCI associate stands to gain financial rewards for their marketing ideas or new product concepts. And every SCI associate can benefit from the success of these new promotions through profit sharing.
SCI is a leader in Direct Marketing and currently markets hundreds of diverse products around the world. From jewelry to collectible coins to health products, SCI continues to lead the way through product innovation and multi-channel marketing. With sales of over 100 million dollars annually, SCI will continue to prosper thanks to the “American Dream” of founder and President Ben Suarez.
Mr. Suarez’s book "7 Steps to Freedom - How to Escape the American Rat Race" has sold over $10 million and has become the basis of an accredited direct-marketing course at the University of Akron.
Ben and Nancy Suarez and the Suarez associates are known in Stark County for their support of local and national organizations. From the United Way to Disaster Relief, SCI associates are always willing to help those in need.
Ben and Nancy Suarez's philanthropic efforts on behalf of women, particularly Breast Cancer Research and Women's Shelters, give hope to thousands in need. This spirit of giving makes SCI a truly special place.
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