 "Wisdom From the Greatest Copywriter Who Ever Lived"
In this Genius Network interview, Joe Polish talks to the late Gary Halbert about the wisdom that made him the greatest copywriter in the world.
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This Genius Network audio interview is available for purchase on compact disc or cassette. The full interview will be mailed to your address, along with a complete transcript and Hot Tips SheetTM for quick access to interview highlights.
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About Gary Halbert
Gary Halbert was one of the most well known marketing guys throughout the world. Called by many "The World's Greatest Copywriter" and the "Prince of Print," Gary wrote many million dollar producing sales letters. One of Mr. Halbert's sales letters has been mailed more than any other sales letter in history. Over 600 MILLION times. (That's a lot of postage!)
Gary was a frequent speaker at marketing and copywriting seminars, and author of  many self published books on copywriting and marketing. In addition to publishing The Gary Halbert Letter, he was also a consutant.
Gary Halbert worked with many of the world's top marketing firms. Gary's story is a rags to riches story of success found through the use of compelling copy. Gary left us peacefully in his sleep, in his apartment in Miami Beach, sometime during the night of Sunday, April 8, 2007.
Listen along as Joe Polish and special guest co-interviewer Brian Kay get Halbert to reveal the secrets of successful copywriting.
"Wisdom From the Greatest Copywriter Who Ever Lived" Details
In this interview, you'll hear Joe Polish and Gary Halbert discuss:
- What to do if you only have $500 for marketing
- The importance of good copywriting
- The power of testing your sales copy
- What your copywriting should concentrate on
- How simple phrases can increase sales (one example given demonstrates how the addition of two words doubled sales)
- What powerful copywriting really is
- How to write more compelling copy
- How to get your sales letter opened and read
- How to select the right mailing list
- How to phrase powerful offers
- The difference between features and benefits
- How to establish credibility in your sales letters
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